CREATIVE REALITIES, INC. CREX
Creative Realities, Inc. ("Creative Realities", the "Company", "we", "us" or "our") provides innovative digital signage and media solutions in North America to enhance communications in a wide-ranging variety of out-of-home environments, key market segments and use cases, including:
We serve market-leading companies, so there is a good chance that if you leave your home today to shop, work, eat or play, you will encounter one or more of our digital signage experiences. Our solutions are increasingly viable because we help our enterprise customers achieve a wide range of business objectives including:
Through a combination of organically grown platforms and a series of strategic acquisitions, the Company assists customers to design, deploy, manage, and monetize their digital signage and in-store retail media networks. The Company sources leads and opportunities for its solutions through its digital and content marketing initiatives, close relationships with key industry partners, equipment manufacturers, and the direct efforts of its in-house industry sales experts. Customer engagements focus on consultative conversations that ensure the Company's solutions are positioned to help customers achieve their business objectives in the most cost-effective manner possible.
Valuation FY2025 figures against the last close
Where the revenue comes from as reported in the latest 10-K
Revenue by geography
- United States
- Canada
| Region | FY2025 |
|---|---|
| United States | $45.3M |
| Canada | $11.9M |
As the company reported it, from the “Note 16 - Segment Reporting - Revenue by Geographic Area (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Regions are the filer's own and are not mapped onto a standard list — one company's “Americas” and another's “United States” are different areas, and making them look comparable would mean making at least one of them wrong. Slices under 1% are folded into “Other”.
Annual financial statements
Income statement
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $57.2M | $50.9M | $45.2M | $43.4M | $18.4M | $9.0M | $8.2M | $7.0M | $5.4M | $13.7M |
| Cost of revenue | $31.5M | $26.8M | $23.0M | $25.6M | $10.1M | $9.3M | $17.9M | $12.3M | $10.3M | $6.8M |
| Gross profit | $25.7M | $24.0M | $22.2M | $17.7M | $8.4M | $8.1M | $13.7M | $10.2M | $7.4M | $6.9M |
| R&D | — | — | $1.6M | $1.3M | $550.0K | $1.1M | $1.4M | $1.3M | $991.0K | $893.0K |
| SG&A | $23.1M | $17.1M | $15.6M | $11.9M | $7.3M | $8.5M | $9.1M | $9.7M | $6.9M | $6.4M |
| Total operating expenses | $34.6M | $23.1M | $20.8M | $20.2M | $10.9M | $24.2M | $13.8M | $14.7M | $13.5M | $11.4M |
| Operating income | -$8.9M | $938.0K | $1.3M | -$2.5M | -$2.5M | -$16.1M | -$110.0K | -$4.5M | -$6.1M | -$4.6M |
| Interest expense | $2.5M | $1.8M | $3.0M | $2.7M | $805.0K | $1.0M | $831.0K | $2.6M | $1.6M | $1.6M |
| Pre-tax income | -$7.1M | -$3.4M | -$2.9M | $2.0M | $254.0K | -$17.0M | $1.1M | -$11.0M | -$7.0M | -$5.1M |
| Income tax | $1.2M | $106.0K | $83.0K | $79.0K | $22.0K | $158.0K | $93.0K | $398.0K | $39.0K | $365.0K |
| Net income | -$8.3M | -$3.5M | -$2.9M | $1.9M | $232.0K | -$16.8M | $1.0M | -$10.6M | -$7.0M | -$4.7M |
| EPS, basic | -0.81 | -0.34 | -0.35 | 0.28 | 0.06 | -1.65 | 0.11 | -2.95 | -2.96 | — |
| EPS, diluted | — | -0.34 | -0.35 | 0.28 | 0.06 | -1.65 | 0.11 | -2.95 | -2.86 | -0.08 |
| Shares, diluted (wtd. avg.) | 10.5M | 10.4M | 8.5M | 6.7M | 3.9M | 10,195 | 9.8M | 3,602 | — | — |
Balance sheet
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash and equivalents | $1.6M | $1.0M | $2.9M | $1.6M | $2.9M | $1.8M | $2.5M | $2.7M | $1.0M | $1.4M |
| Receivables | $19.2M | $10.6M | $12.5M | $8.3M | $3.0M | $2.3M | $4.7M | $6.5M | $5.9M | $4.0M |
| Inventory | $7.4M | $2.0M | $2.6M | $2.3M | $1.9M | $2.4M | $379.0K | $379.0K | $851.0K | $585.0K |
| Total current assets | $33.5M | $14.5M | $18.6M | $14.0M | $9.8M | $7.0M | $8.0M | $12.4M | $8.9M | $6.3M |
| Property, plant and equipment | $2.9M | $207.0K | $499.0K | $201.0K | $75.0K | $175.0K | $1.6M | $1.2M | $1.1M | $912.0K |
| Goodwill | $53.3M | $26.5M | $26.5M | $26.5M | $7.5M | $7.5M | $18.2M | $18.9M | $15.0M | $15.0M |
| Other intangibles | $35.9M | $22.8M | $24.1M | $23.8M | $4.8M | $5.0M | $4.4M | $5.1M | $875.0K | $2.0M |
| Total assets | $151.0M | $65.2M | $70.8M | $66.0M | $22.9M | $20.6M | $34.0M | $37.7M | $26.0M | $24.4M |
| Accounts payable | $16.7M | $6.4M | $7.9M | $3.8M | $2.5M | $1.7M | $1.8M | $2.0M | $2.0M | $3.2M |
| Short-term debt | $4.4M | $0 | $3.7M | $4.5M | $0 | $6.7M | — | — | — | $7.6M |
| Total current liabilities | $39.3M | $26.2M | $20.2M | $16.5M | $6.9M | $7.3M | $10.4M | $15.0M | $12.7M | $14.5M |
| Long-term debt | $39.5M | $13.0M | $9.8M | $13.1M | $6.9K | $8.3M | $3.8M | — | — | — |
| Total liabilities | $101.9M | $39.8M | $41.9M | $40.4M | $14.2M | $16.3M | $15.6M | $20.9M | $19.8M | $16.0M |
| Retained earnings | -$65.1M | -$56.9M | -$53.3M | -$50.4M | -$52.3M | -$52.5M | -$35.6M | -$36.9M | -$26.2M | -$19.3M |
| Total equity | $21.5M | $25.5M | $28.8M | $25.6M | $8.7M | $4.3M | $18.5M | $16.8M | $4.4M | $4.5M |
Cash flow
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating cash flow | -$7.8M | $3.4M | $5.2M | -$708.0K | $471.0K | -$3.5M | -$970.0K | -$1.6M | $655.0K | -$4.1M |
| Depreciation and amortisation | $346.0K | $201.0K | $166.0K | $131.0K | $109.0K | $1.5M | $1.2M | $1.2M | $1.5M | $2.0M |
| Stock-based compensation | $2.3M | $13.0K | $563.0K | $2.1M | $2.0M | $719.0K | $448.0K | $1.4M | $284.0K | $273.0K |
| Capital expenditure | $306.0K | $11.0K | $306.0K | $149.0K | $19.0K | $92.0K | $897.0K | $308.0K | $569.0K | $292.0K |
| Investing cash flow | -$40.5M | -$2.8M | -$4.0M | -$21.5M | -$1.2M | -$657.0K | -$687.0K | -$6.6M | -$569.0K | -$292.0K |
| Financing cash flow | $48.7M | -$2.5M | $137.0K | $20.9M | $1.7M | $3.5M | $1.5M | $9.9M | -$435.0K | $4.4M |
Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001437749-26-012302.
Plot the figures US dollars
- Goodwill
- Buybacks
- Total current liabilities
- Inventory
| Fiscal year | FY2016 | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Goodwill | $15.0M | $15.0M | $18.9M | $18.2M | $7.5M | $7.5M | $26.5M | $26.5M | $26.5M | $53.3M |
| Buybacks | — | — | — | — | — | — | — | — | — | — |
| Total current liabilities | $14.5M | $12.7M | $15.0M | $10.4M | $7.3M | $6.9M | $16.5M | $20.2M | $26.2M | $39.3M |
| Inventory | $585.0K | $851.0K | $379.0K | $379.0K | $2.4M | $1.9M | $2.3M | $2.6M | $2.0M | $7.4M |
Recent filings and events
- Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
- Material agreement signed The company entered an agreement outside the ordinary course of business - a large contract, a credit facility, a merger agreement. Item 1.01
- Regulation FD disclosure Something the company told the market and had to tell everyone at once - usually a slide deck or a press release. Item 7.01
- Regulation FD disclosure Item 7.01
- Other event The catch-all. The company chose to disclose something that fits no other item, so the content is whatever it says it is. Item 8.01
- Results announced Item 2.02
- Annual report filed A new 10-K. The figures and the business description on this site come from it. Form 10-K
- Results announced Item 2.02
- Material agreement signed Item 1.01
- Regulation FD disclosure Item 7.01
- Officer or director change Someone at the top arrived or left. The item covers everything from a board retirement to a chief executive being removed, and only the filing itself says which. Item 5.02
- Shareholder vote The results of the annual meeting or a special vote. Item 5.07
Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.
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