Playboy, Inc. PLBY

Consumer discretionary SIC 5900 - Retail-Miscellaneous Retail NAICS Retail Trade derived Nasdaq

Unless otherwise indicated or the context otherwise requires, references to the "Company", "we", "us", "our" and other similar terms refer to Playboy, Inc. and its consolidated subsidiaries.

Playboy, Inc. (formerly known as PLBY Group, Inc. from February 10, 2021 through June 24, 2025), together with its subsidiaries through which it conducts business, is a pleasure and leisure company. We provide consumers around the world with products, content and experiences that help them lead happier, healthier and more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, with Playboy-branded products and content available in approximately 180 countries. We also own and operate the brand Honey Birdette, which specializes in luxury lingerie that it sells online and at physical stores in Australia, the United States and the United Kingdom.

Last close 1.09 2026-10-23
Market cap $130.6M 2026-06-30 share count
52-week range 0.95 - 2.75

Valuation FY2025 figures against the last close

P/S1.1x
P/E—
P/FCF—
EV/EBITDA—
Dividend yield—
Diluted EPS-0.13

Where the revenue comes from as reported in the latest 10-K

Revenue by geography

  • United States
  • Australia
  • Luxembourg
  • China
  • United Kingdom
  • Other
Revenue by geography, 6 categories over 1 years. The same figures are in the table below. FY2025 United States, FY2025: 40.2M (33.2%) 33% United States Australia, FY2025: 29.2M (24.1%) 24% Australia Luxembourg, FY2025: 20M (16.5%) 17% Luxembourg China, FY2025: 12.6M (10.4%) 10% China United Kingdom, FY2025: 12.2M (10.1%) 10% United Kingdom Other, FY2025: 6.8M (5.6%) 6% Other
Region FY2025
United States $40.2M
Australia $29.2M
Luxembourg $20.0M
China $12.6M
United Kingdom $12.2M
Other $6.8M

As the company reported it, from the “Segments - Schedule of Geographic Information (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Regions are the filer's own and are not mapped onto a standard list — one company's “Americas” and another's “United States” are different areas, and making them look comparable would mean making at least one of them wrong. Slices under 1% are folded into “Other”.

Annual financial statements

Income statement

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019
Revenue $120.9M$116.1M$142.9M$185.5M$246.6M$147.7M—
Cost of revenue $35.1M$41.8M$54.8M$82.9M$116.8M$74.4M—
Gross profit $85.9M$74.4M$88.2M$102.6M$129.8M$73.3M—
SG&A $91.0M$98.7M$123.1M$150.5M$197.5M$58.7M—
Total operating expenses $129.0M$167.0M$333.3M$481.6M$315.4M$134.1M—
Operating income -$8.0M-$50.8M-$190.4M-$296.1M-$68.9M$13.6M—
Interest expense $8.2M$23.7M$23.3M$17.7M$13.3M$13.5M—
Pre-tax income -$13.9M-$76.2M-$200.2M-$306.4M-$80.5M$1.8M—
Income tax $1.2M$3.1M$13.8M$55.7M$2.8M$7.1M—
Net income -$12.7M-$79.4M-$180.4M-$277.7M-$77.7M-$5.3M—
EPS, basic -0.13-1.04-2.53-5.86-2.04-0.24—
EPS, diluted -0.13-1.04-2.53-5.86-2.04-0.24—
Shares, diluted (wtd. avg.) 100.3M76.0M71.3M47.4M38.1M22.2M—

Balance sheet

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019
Cash and equivalents $37.8M$30.9M$31.7M$35.6M$75.5M$13.4M$28.7M
Receivables $4.1M$7.3M$7.5M$14.2M$14.1M$6.6M—
Inventory $12.9M$8.9M$13.0M$20.6M$39.9M$11.8M—
Total current assets $65.5M$57.5M$69.7M$120.7M$138.9M$47.2M$0
Property, plant and equipment $4.2M$4.9M$13.5M$13.8M$26.4M$5.2M—
Goodwill $37.5M$36.0M$54.9M$123.2M$254.2M$504.0K—
Other intangibles $155.9M$156.0M$157.9M$236.1M$425.3M$339.0M—
Total assets $292.4M$284.7M$334.3M$554.6M$935.4M$412.1M$100.2K
Accounts payable $11.9M$10.7M$14.5M$13.6M$20.6M$8.7M—
Short-term debt $1.5M$381.0K$304.0K$2.0M$2.8M$4.5M—
Total current liabilities $63.8M$55.8M$58.9M$92.9M$117.8M$54.0M$103.7K
Long-term debt $172.6M$176.2M$190.1M$191.1M$226.0M$154.2M—
Total liabilities $274.2M$268.8M$288.6M$399.5M$513.1M$329.3M$100.7K
Retained earnings -$706.9M-$693.6M-$613.8M-$433.4M-$155.7M-$78.0M-$492
Total equity $18.4M-$7.7M$45.9M$155.3M$422.5M$83.0M$85.3M

Cash flow

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019
Operating cash flow $18.0K-$19.1M-$43.3M-$59.4M-$36.7M$813.0K—
Depreciation and amortisation $3.0M$7.0M$7.2M$12.7M$7.3M$2.3M—
Stock-based compensation $4.7M$7.3M$9.6M$20.5M$58.4M$3.0M—
Capital expenditure $1.0M$2.3M$3.5M$7.4M$17.5M$884.0K—
Investing cash flow $550.0K-$318.0K$13.0M$8.8M-$273.2M-$5.5M—
Financing cash flow $8.6M$21.6M$26.2M$11.6M$370.5M-$8.5M—
Buybacks —$0$1.0M$0———

Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001628280-26-028967.

Plot the figures US dollars

  • Revenue
  • Gross profit
  • Net income
Revenue, Gross profit, Net income by fiscal year, in US dollars The same figures are in the table below this chart. -400M -200M 0 200M 400M Revenue, FY2020: 147.7M Gross profit, FY2020: 73.3M Net income, FY2020: -5.3M Revenue, FY2021: 246.6M Gross profit, FY2021: 129.8M Net income, FY2021: -77.7M Revenue, FY2022: 185.5M Gross profit, FY2022: 102.6M Net income, FY2022: -277.7M Revenue, FY2023: 142.9M Gross profit, FY2023: 88.2M Net income, FY2023: -180.4M Revenue, FY2024: 116.1M Gross profit, FY2024: 74.4M Net income, FY2024: -79.4M Revenue, FY2025: 120.9M Gross profit, FY2025: 85.9M Net income, FY2025: -12.7M FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 FY2025
Fiscal year FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue — $147.7M $246.6M $185.5M $142.9M $116.1M $120.9M
Gross profit — $73.3M $129.8M $102.6M $88.2M $74.4M $85.9M
Net income — -$5.3M -$77.7M -$277.7M -$180.4M -$79.4M -$12.7M

Recent filings and events

  • Officer or director change Someone at the top arrived or left. The item covers everything from a board retirement to a chief executive being removed, and only the filing itself says which. Item 5.02
  • Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
  • Material agreement signed The company entered an agreement outside the ordinary course of business - a large contract, a credit facility, a merger agreement. Item 1.01
  • Regulation FD disclosure Something the company told the market and had to tell everyone at once - usually a slide deck or a press release. Item 7.01
  • Material agreement signed Item 1.01
  • Shareholder vote The results of the annual meeting or a special vote. Item 5.07
  • Other event The catch-all. The company chose to disclose something that fits no other item, so the content is whatever it says it is. Item 8.01
  • Officer or director change Item 5.02
  • Material agreement signed Item 1.01
  • Results announced Item 2.02
  • Officer or director change Item 5.02
  • Auditor changed The company changed auditors. Sometimes routine; historically one of the more reliable warnings that something is wrong. Item 4.01

Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.

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