Fluent, Inc. FLNT
This business description should be read in conjunction with our audited consolidated financial statements and accompanying notes thereto appearing elsewhere in this Annual Report on Form 10-K for the year ended December 31, 2025 (the "2025 Form 10-K"), which are incorporated herein by this reference.
Fluent, Inc. ("we," "us," "our," "Fluent," or the "Company") is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, we unlock additional revenue streams for partners and empower advertisers to acquire their most valuable customers at scale. We primarily perform customer acquisition services by operating highly scalable digital marketing campaigns, through which we connect our advertiser clients with targeted consumers.
Valuation FY2025 figures against the last close
Annual financial statements
Income statement
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $208.8M | $254.6M | $298.4M | $361.1M | $329.2M | $310.7M | $281.7M | $250.3M | $211.7M | $186.8M |
| Gross profit | — | — | — | — | — | — | — | — | — | $53.0M |
| R&D | $11.8M | $17.3M | $18.5M | $18.2M | $15.8M | $12.6M | $8.1M | $5.3M | $2.6M | — |
| SG&A | $34.7M | $37.7M | $35.3M | $53.5M | $48.2M | $46.8M | $48.1M | $36.0M | $55.1M | $54.1M |
| Total operating expenses | $229.1M | $278.3M | $358.5M | $480.7M | $333.9M | $302.3M | $276.5M | $238.9M | $232.7M | $220.9M |
| Operating income | -$20.3M | -$23.7M | -$60.1M | -$119.6M | -$4.7M | $8.4M | $5.2M | $11.4M | -$21.0M | -$34.0M |
| Interest expense | $3.1M | $4.7M | $3.2M | $2.0M | $2.2M | $5.3M | $6.9M | $8.1M | $9.7M | $7.6M |
| Pre-tax income | -$27.2M | -$31.1M | -$63.3M | -$121.6M | -$9.8M | $3.0M | -$1.7M | $3.2M | -$31.7M | -$43.1M |
| Income tax | $2.0K | $1.8M | $116.0K | $1.8M | $246.0K | $822.0K | $74.0K | $46.0K | $0 | $14.0M |
| Net income | -$27.2M | -$29.8M | -$63.2M | -$123.3M | -$10.1M | $2.2M | -$1.7M | -$17.9M | -$53.2M | -$29.1M |
| EPS, basic | -1.05 | -1.80 | -4.59 | -1.51 | -0.13 | 0.03 | -0.02 | — | — | — |
| EPS, diluted | -1.05 | -1.80 | -4.59 | -1.51 | -0.13 | 0.03 | -0.02 | -0.23 | -0.87 | -0.65 |
| Shares, diluted (wtd. avg.) | 26.0M | 16.3M | 13.8M | 81.4M | 80.0M | 79.5M | 79.4M | 76.7M | 61.2M | — |
Balance sheet
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash and equivalents | $12.9M | $9.4M | $15.8M | $25.5M | $34.5M | $21.1M | $18.7M | $19.2M | $16.6M | $9.9M |
| Receivables | $28.5M | $26.1M | $33.2M | $63.2M | $70.2M | $62.7M | $60.9M | $48.7M | $36.3M | $31.0M |
| Total current assets | $67.5M | $66.0M | $78.4M | $92.2M | $107.2M | $86.2M | $81.5M | $68.4M | $57.0M | $43.1M |
| Property, plant and equipment | $104.0K | $304.0K | $591.0K | $964.0K | $1.5M | $2.2M | $2.9M | $1.4M | $687.0K | $1.4M |
| Goodwill | $0 | $0 | $1.3M | $55.1M | $165.1M | $165.1M | $165.9M | $159.8M | $159.8M | $166.3M |
| Other intangibles | $17.3M | $21.8M | $26.8M | $28.7M | $35.7M | $45.4M | $55.6M | $61.8M | $74.4M | $98.5M |
| Total assets | $89.1M | $93.6M | $111.9M | $184.0M | $318.2M | $310.2M | $317.1M | $293.3M | $317.0M | $311.9M |
| Accounts payable | $7.2M | $8.8M | $11.0M | $6.2M | $16.1M | $7.7M | $21.6M | $7.9M | $7.4M | — |
| Short-term debt | $30.8M | $31.6M | $5.0M | $5.0M | $5.0M | $7.3M | $6.9M | $3.5M | $2.8M | $4.1M |
| Total current liabilities | $65.0M | $64.7M | $49.2M | $50.2M | $57.9M | $50.2M | $52.2M | $33.4M | $32.8M | $26.2M |
| Long-term debt | $3.7M | $4.0M | $25.5M | $35.6M | $40.3M | $33.3M | $44.1M | $52.0M | $60.2M | $45.9M |
| Total liabilities | $70.9M | $68.7M | $77.5M | $90.0M | $104.8M | $93.3M | $106.2M | $86.1M | $93.0M | $82.3M |
| Retained earnings | -$438.0M | -$410.8M | -$381.5M | -$318.3M | -$195.0M | -$184.9M | -$187.1M | -$185.4M | -$167.4M | -$114.2M |
| Total equity | $18.2M | $25.0M | $34.4M | $94.0M | $213.4M | $216.9M | $210.9M | $207.2M | $224.0M | $229.6M |
Cash flow
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating cash flow | -$1.5M | -$14.1M | $8.1M | $2.0M | $12.4M | $20.3M | $26.0M | $23.5M | $2.5M | $2.1M |
| Depreciation and amortisation | $9.8M | $9.9M | $10.9M | $13.2M | $13.2M | $15.3M | $13.9M | $13.2M | $13.1M | $12.6M |
| Stock-based compensation | $2.2M | $2.0M | $3.8M | $4.1M | $4.8M | $5.4M | $10.3M | $14.7M | $31.1M | $29.2M |
| Capital expenditure | $69.0K | $13.0K | $25.0K | $17.0K | $36.0K | $64.0K | $2.1M | $238.0K | $732.0K | $762.0K |
| Investing cash flow | -$6.4M | -$6.2M | -$7.1M | -$5.4M | -$3.0M | -$4.3M | -$12.0M | -$22.6M | -$8.1M | -$12.0M |
| Financing cash flow | $10.8M | $15.2M | -$10.8M | -$5.4M | $2.5M | -$13.6M | -$13.2M | $1.8M | $12.3M | $6.6M |
| Buybacks | — | — | — | — | $0 | $1.3M | $1.8M | $9.0K | $0 | — |
Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001437749-26-014268.
Plot the figures US dollars
- Revenue
- Gross profit
- Net income
| Fiscal year | FY2016 | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $186.8M | $211.7M | $250.3M | $281.7M | $310.7M | $329.2M | $361.1M | $298.4M | $254.6M | $208.8M |
| Gross profit | $53.0M | — | — | — | — | — | — | — | — | — |
| Net income | -$29.1M | -$53.2M | -$17.9M | -$1.7M | $2.2M | -$10.1M | -$123.3M | -$63.2M | -$29.8M | -$27.2M |
Recent filings and events
- Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
- Regulation FD disclosure Something the company told the market and had to tell everyone at once - usually a slide deck or a press release. Item 7.01
- Shareholder vote The results of the annual meeting or a special vote. Item 5.07
- Results announced Item 2.02
- Annual report filed A new 10-K. The figures and the business description on this site come from it. Form 10-K
- Results announced Item 2.02
- Material agreement signed The company entered an agreement outside the ordinary course of business - a large contract, a credit facility, a merger agreement. Item 1.01
- Material agreement signed Item 1.01
- Material agreement signed Item 1.01
- Material agreement terminated An agreement that mattered has ended. Often the other half of a deal that fell through. Item 1.02
- New debt or obligation The company has taken on debt or a comparable obligation. Item 2.03
- Results announced Item 2.02
Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.
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