Cricut, Inc. CRCT

Industrials SIC 3559 - Special Industry Machinery, NEC NAICS Manufacturing › Machinery Manufacturing › Industrial Machinery Manufacturing › Semiconductor Machinery Manufacturing derived Nasdaq

At Cricut, our mission is to help people lead creative lives. Our creativity platform enables our engaged and loyal community of nearly 5.9 million Active Users, as of December 31, 2025, to turn ideas into DIY goods from custom greeting cards and apparel to on-demand gifts and large-scale decor. We designed and built our ecosystem of connected cutting machines, accessories, and materials for scalability and seamless integration, allowing us to both introduce new products as well as continuously update the functionality and features of existing physical and digital products. This makes Cricut broadly extensible and empowers our users to unlock ever-expanding creative potential.

The Cricut platform centers around our cloud-based app, Cricut Design Space, giving users access to create and work on their projects anywhere, at any time, across desktop and mobile devices. This software aggregates billions of data points of our users' interactions, giving us valuable insights into their preferences and behaviors that enable us to continuously optimize our products and drive further engagement. As a result, our business model is characterized by strong user engagement and diversified sales across product categories.

Last close 6.25 2026-10-23
Market cap $1.31B estimated share count
52-week range 3.73 - 6.82

Valuation FY2025 figures against the last close

P/S1.8x
P/E17.9x
P/FCF6.5x
EV/EBITDA10.9x
Dividend yield15.4%
Diluted EPS0.35

Where the revenue comes from as reported in the latest 10-K

Revenue by geography

  • North America
  • International
Revenue by geography, 2 categories over 3 years. The same figures are in the table below. FY2025 North America, FY2025: 539.1M (76.1%) 76% North America International, FY2025: 169.7M (23.9%) 24% International FY2024 North America, FY2024: 555.1M (77.9%) 78% International, FY2024: 157.5M (22.1%) 22% FY2023 North America, FY2023: 609.9M (79.7%) 80% International, FY2023: 155.2M (20.3%) 20%
Region FY2025FY2024FY2023
North America $539.1M $555.1M $609.9M
International $169.7M $157.5M $155.2M

As the company reported it, from the “Revenue and Deferred Revenue - Schedule of Total Revenue by Geography (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Regions are the filer's own and are not mapped onto a standard list — one company's “Americas” and another's “United States” are different areas, and making them look comparable would mean making at least one of them wrong. Slices under 1% are folded into “Other”.

Revenue by segment

  • Products
  • Platform
Revenue by segment, 2 categories over 3 years. The same figures are in the table below. FY2025 Products, FY2025: 381.4M (53.8%) 54% Products Platform, FY2025: 327.4M (46.2%) 46% Platform FY2024 Products, FY2024: 399.6M (56.1%) 56% Platform, FY2024: 313M (43.9%) 44% FY2023 Products, FY2023: 456.1M (59.6%) 60% Platform, FY2023: 309M (40.4%) 40%
Segment FY2025FY2024FY2023
Products $381.4M $399.6M $456.1M
Platform $327.4M $313.0M $309.0M

As the company reported it, from the “Segment Information - Schedule of Key Financial Performance Measures of the Segments (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Segments are the filer's own reporting structure, which is a decision about how it runs itself rather than a standard taxonomy: two companies in the same industry routinely divide themselves along different lines, so these are worth reading down a single company rather than across two. Slices under 1% are folded into “Other”.

Annual financial statements

Income statement

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018
Revenue $708.8M$712.5M$765.1M$886.3M$1.31B$959.0M$486.6M—
Cost of revenue $318.3M$359.8M$421.9M$536.4M$848.8M$626.7M$344.2M—
Gross profit $390.4M$352.8M$343.3M$349.9M$457.4M$332.4M$142.3M—
R&D $66.5M$60.4M$65.0M$76.9M$79.8M$38.9M$26.7M—
SG&A $68.5M$73.0M$85.1M$62.6M$51.3M$29.6M$22.0M—
Total operating expenses $294.4M$276.7M$273.3M$269.9M$265.0M$131.9M$88.8M—
Operating income $96.0M$76.1M$70.0M$80.0M$192.4M$200.5M$53.6M—
Interest expense $567.0K$326.0K$323.0K$289.0K$298.0K———
Pre-tax income $107.9M$88.9M$79.8M$82.0M$192.4M$199.2M$50.3M—
Income tax $31.2M$26.0M$26.1M$21.3M$51.9M$44.6M$11.1M—
Net income $76.7M$62.8M$53.6M$60.7M$140.5M$154.6M$39.2M—
EPS, basic 0.360.290.250.280.670.740.19—
EPS, diluted 0.350.290.240.280.640.740.19—
Shares, diluted (wtd. avg.) 217.3M215.6M219.7M220.6M219.8M208.1M208.1M—

Balance sheet

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018
Cash and equivalents $256.2M$232.1M$142.2M$224.9M$241.6M$122.2M$6.7M$6.0M
Short-term investments $19.4M$104.8M$103.0M$74.3M$0———
Receivables $92.0M$102.0M$111.2M$136.5M$199.5M$199.5M——
Inventory $113.5M$134.3M$277.5M$381.5M$454.2M$248.7M——
Total current assets $499.6M$580.2M$620.0M$811.3M$928.1M$538.8M——
Property, plant and equipment $40.3M$37.5M$47.6M$63.4M$53.3M$33.4M——
Other intangibles ——$0$760.0K$1.5M$2.3M——
Total assets $580.8M$693.0M$750.1M$949.6M$1.01B$581.4M——
Accounts payable $71.6M$53.4M$76.9M$63.2M$204.7M$251.7M——
Total current liabilities $221.1M$203.4M$196.5M$254.1M$308.4M$346.5M——
Total liabilities $237.2M$226.3M$215.2M$276.9M$332.3M$352.5M——
Retained earnings $4.0M$0$28.5M$0-$43.6M-$184.0M——
Total equity $343.6M$466.8M$534.9M$672.7M$674.0M$228.9M$121.1M$79.8M

Cash flow

Fiscal year FY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018
Operating cash flow $200.2M$265.0M$288.1M$117.7M-$104.9M$248.2M$3.9M—
Depreciation and amortisation $24.4M$29.0M$30.0M$27.0M$19.4M$14.1M$9.2M—
Stock-based compensation $34.8M$45.1M$47.3M$41.1M$38.1M$9.5M$1.8M—
Investing cash flow $60.7M-$18.3M-$48.8M-$107.9M-$35.8M-$21.8M-$14.1M—
Financing cash flow -$237.4M-$156.4M-$322.2M-$26.2M$260.2M-$110.9M$10.9M—
Dividends paid $202.1M$110.0M$294.1M$0$0$51.2M$0—
Buybacks $24.7M$38.5M$20.3M$18.6M$0$0——

Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001828962-26-000030.

Plot the figures US dollars

Income statement Revenue Cost of revenue Gross profit R&D SG&A Total operating expenses Operating income Interest expense Pre-tax income Income tax Net income EPS, basic EPS, diluted Shares, diluted (wtd. avg.)
Balance sheet Cash and equivalents Short-term investments Receivables Inventory Total current assets Property, plant and equipment Goodwill Other intangibles Total assets Accounts payable Short-term debt Total current liabilities Long-term debt Total liabilities Retained earnings Total equity
Cash flow Operating cash flow Depreciation and amortisation Stock-based compensation Capital expenditure Investing cash flow Financing cash flow Dividends paid Buybacks
  • Revenue
  • Gross profit
  • Net income
Revenue, Gross profit, Net income by fiscal year, in US dollars The same figures are in the table below this chart. 0 500M 1B 1.5B Revenue, FY2019: 486.6M Gross profit, FY2019: 142.3M Net income, FY2019: 39.2M Revenue, FY2020: 959M Gross profit, FY2020: 332.4M Net income, FY2020: 154.6M Revenue, FY2021: 1.3B Gross profit, FY2021: 457.4M Net income, FY2021: 140.5M Revenue, FY2022: 886.3M Gross profit, FY2022: 349.9M Net income, FY2022: 60.7M Revenue, FY2023: 765.1M Gross profit, FY2023: 343.3M Net income, FY2023: 53.6M Revenue, FY2024: 712.5M Gross profit, FY2024: 352.8M Net income, FY2024: 62.8M Revenue, FY2025: 708.8M Gross profit, FY2025: 390.4M Net income, FY2025: 76.7M FY2018 FY2019 FY2020 FY2021 FY2022 FY2023 FY2024 FY2025
Fiscal year FY2018FY2019FY2020FY2021FY2022FY2023FY2024FY2025
Revenue — $486.6M $959.0M $1.31B $886.3M $765.1M $712.5M $708.8M
Gross profit — $142.3M $332.4M $457.4M $349.9M $343.3M $352.8M $390.4M
Net income — $39.2M $154.6M $140.5M $60.7M $53.6M $62.8M $76.7M

Recent filings and events

  • Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
  • Regulation FD disclosure Something the company told the market and had to tell everyone at once - usually a slide deck or a press release. Item 7.01
  • Shareholder vote The results of the annual meeting or a special vote. Item 5.07
  • Results announced Item 2.02
  • Regulation FD disclosure Item 7.01
  • Annual report filed A new 10-K. The figures and the business description on this site come from it. Form 10-K
  • Results announced Item 2.02
  • Regulation FD disclosure Item 7.01
  • Results announced Item 2.02
  • Regulation FD disclosure Item 7.01
  • Results announced Item 2.02
  • Regulation FD disclosure Item 7.01

Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.

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