LAMAR ADVERTISING CO/NEW LAMR
Lamar Advertising Company is one of the largest outdoor advertising companies in the United States based on number of displays and has operated under the Lamar name since 1902. We manage our business through three operating segments –billboard, logo and transit advertising. We rent space for advertising on billboards, buses, shelters, benches, logo plates and in airport terminals. We offer our customers a fully integrated service, satisfying all aspects of their display requirements from ad copy production to placement and maintenance.
We operate three types of outdoor advertising displays: billboards, logo signs and transit advertising displays.
Billboards. As of December 31, 2025, we owned and operated approximately 159,300 billboard advertising displays in 45 states and Canada. We rent most of our advertising space on two types of billboards: bulletins and posters.
Valuation FY2025 figures against the last close
Where the revenue comes from as reported in the latest 10-K
Revenue by segment
- Billboard
- Other
| Segment | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Billboard | $2.01B | $1.96B | $1.88B |
| Other | $252.4M | $250.9M | $233.2M |
As the company reported it, from the “Segment Reporting - Summary of Financial Performance by Segment (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Segments are the filer's own reporting structure, which is a decision about how it runs itself rather than a standard taxonomy: two companies in the same industry routinely divide themselves along different lines, so these are worth reading down a single company rather than across two. Slices under 1% are folded into “Other”.
Annual financial statements
Income statement
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $2.27B | $2.21B | $2.11B | $2.03B | $1.79B | $1.57B | $1.75B | $1.63B | $1.54B | $1.50B |
| Cost of revenue | $746.9M | $727.9M | $696.8M | $667.3M | $576.5M | $557.7M | $590.1M | $561.8M | $540.9M | $525.6M |
| Gross profit | $1.52B | $1.48B | $1.41B | $1.36B | $1.21B | $1.01B | $1.16B | $1.07B | $1.00B | $974.7M |
| SG&A | $368.7M | $361.1M | $344.8M | $350.6M | $327.0M | $287.9M | $318.4M | $289.4M | $276.2M | $269.4M |
| Total operating expenses | $1.49B | $1.68B | $1.44B | $1.45B | $1.27B | $1.16B | $1.24B | $1.17B | $1.09B | $1.06B |
| Operating income | $774.1M | $532.0M | $675.4M | $578.0M | $521.2M | $410.1M | $517.7M | $460.6M | $455.4M | $439.0M |
| Interest expense | $160.4M | $171.7M | $174.5M | $127.5M | $106.4M | $137.6M | $150.6M | $129.7M | $128.4M | $123.7M |
| Pre-tax income | $614.4M | $367.5M | $506.6M | $456.1M | $397.3M | $248.0M | $367.9M | $315.9M | $326.9M | $312.2M |
| Income tax | $21.3M | $4.5M | $9.8M | $17.5M | $9.3M | $4.7M | $4.2M | $10.7M | $9.2M | $13.4M |
| Net income | $587.2M | $361.9M | $495.8M | $438.6M | $388.1M | $243.4M | $372.1M | $305.2M | $317.7M | $298.8M |
| EPS, basic | 5.78 | 3.54 | 4.86 | 4.32 | 3.83 | 2.41 | 3.71 | 3.09 | 3.24 | 3.07 |
| EPS, diluted | 5.77 | 3.52 | 4.85 | 4.31 | 3.83 | 2.41 | 3.71 | 3.08 | 3.23 | 3.05 |
| Shares, diluted (wtd. avg.) | 101.6M | 102.6M | 102.1M | 101.6M | 101.3M | 100.9M | 100.3M | 99.1M | 98.4M | 97.7M |
Balance sheet
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash and equivalents | $64.8M | $49.5M | $44.6M | $52.6M | $99.8M | $121.6M | $26.2M | $21.5M | $115.5M | $35.5M |
| Receivables | $341.2M | $334.8M | $301.2M | $285.0M | $269.9M | $240.9M | $254.9M | $235.6M | $201.7M | $189.9M |
| Total current assets | $459.7M | $425.3M | $373.2M | $364.6M | $388.6M | $380.6M | $310.2M | $363.7M | $420.5M | $314.3M |
| Property, plant and equipment | $1.68B | $1.60B | $1.57B | $1.50B | $1.34B | $1.28B | $1.35B | $1.30B | $1.21B | $1.18B |
| Goodwill | $2.11B | $2.04B | $2.04B | $2.04B | $1.94B | $1.91B | $1.91B | $1.92B | $1.74B | $1.73B |
| Other intangibles | $1.11B | $1.06B | $1.17B | $1.21B | $1.05B | $914.4M | $992.2M | $915.5M | $796.3M | $637.2M |
| Total assets | $6.93B | $6.59B | $6.56B | $6.48B | $6.05B | $5.79B | $5.94B | $4.54B | $4.21B | $3.90B |
| Accounts payable | $16.5M | $21.6M | $18.2M | $19.6M | $16.4M | $12.0M | $15.0M | $21.2M | $18.0M | $17.7M |
| Short-term debt | $250.0M | $249.8M | $250.0M | $249.8M | $174.8M | $122.4M | $226.5M | $204.1M | $17.7M | $33.9M |
| Total current liabilities | $794.0M | $778.5M | $713.9M | $726.0M | $663.0M | $547.9M | $672.8M | $455.0M | $326.0M | $277.3M |
| Long-term debt | $3.17B | $2.96B | $3.09B | $3.06B | $2.84B | $2.76B | $2.75B | $2.68B | $2.54B | $2.32B |
| Total liabilities | $5.91B | $5.54B | $5.35B | $5.28B | $4.83B | $4.59B | $4.76B | $3.41B | $3.11B | $2.83B |
| Retained earnings | -$1.11B | -$1.04B | -$819.2M | -$804.4M | -$734.4M | -$717.3M | -$708.4M | -$695.3M | -$639.1M | -$631.0M |
| Total equity | $1.02B | $1.05B | $1.22B | $1.20B | $1.22B | $1.20B | $1.18B | $1.13B | $1.10B | $1.07B |
Cash flow
| Fiscal year | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 | FY2017 | FY2016 |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating cash flow | $864.0M | $873.6M | $783.6M | $781.6M | $734.4M | $569.9M | $630.9M | $564.8M | $507.0M | $521.8M |
| Depreciation and amortisation | $326.3M | $463.0M | $293.4M | $349.4M | $271.3M | $251.3M | $250.0M | $225.3M | $211.1M | $205.0M |
| Stock-based compensation | $34.0M | $44.5M | $22.6M | $23.1M | $37.4M | $18.8M | $29.6M | $29.4M | $9.6M | $28.6M |
| Capital expenditure | $180.8M | $125.3M | $178.3M | $167.1M | $126.1M | $62.3M | $141.0M | $117.6M | $109.3M | $107.6M |
| Investing cash flow | -$244.6M | -$164.9M | -$310.1M | -$619.1M | -$461.8M | -$96.9M | -$362.0M | -$584.1M | -$400.1M | -$681.0M |
| Financing cash flow | -$604.3M | -$703.4M | -$481.6M | -$209.3M | -$294.5M | -$377.9M | -$264.4M | -$73.6M | -$28.6M | $171.9M |
| Buybacks | $157.9M | $5.3M | $6.0M | $10.5M | $6.1M | $10.5M | $8.9M | $4.1M | $9.0M | $6.2M |
Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001090425-26-000008.
Plot the figures US dollars
- Revenue
- Gross profit
- Net income
| Fiscal year | FY2016 | FY2017 | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $1.50B | $1.54B | $1.63B | $1.75B | $1.57B | $1.79B | $2.03B | $2.11B | $2.21B | $2.27B |
| Gross profit | $974.7M | $1.00B | $1.07B | $1.16B | $1.01B | $1.21B | $1.36B | $1.41B | $1.48B | $1.52B |
| Net income | $298.8M | $317.7M | $305.2M | $372.1M | $243.4M | $388.1M | $438.6M | $495.8M | $361.9M | $587.2M |
Recent filings and events
- Other event The catch-all. The company chose to disclose something that fits no other item, so the content is whatever it says it is. Item 8.01
- Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
- Officer or director change Someone at the top arrived or left. The item covers everything from a board retirement to a chief executive being removed, and only the filing itself says which. Item 5.02
- Shareholder vote The results of the annual meeting or a special vote. Item 5.07
- Other event Item 8.01
- Results announced Item 2.02
- Other event Item 8.01
- Annual report filed A new 10-K. The figures and the business description on this site come from it. Form 10-K
- Results announced Item 2.02
- Other event Item 8.01
- Results announced Item 2.02
- Material agreement signed The company entered an agreement outside the ordinary course of business - a large contract, a credit facility, a merger agreement. Item 1.01
Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.
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