Bark, Inc. BARK
Unless otherwise expressly stated or the context otherwise requires, when we refer to "we," "our," "us," "BARK," or "the Company" in this annual report on Form 10-K, we mean BARK, Inc. and its consolidated subsidiaries.
Our mission is to make all dogs happy.
We believe that dogs and humans are better together and we aspire to be the world's favorite dog brand. We are a team of dog-obsessed people committed to delivering personalization at scale by satisfying each dog's distinct personality, preferences, and needs with the best products and services. Since our founding in 2011, we have happily served millions of dogs and their people.
We are an omnichannel brand that designs and develops proprietary products for dogs across two key brands: BarkBox and Super Chewer. All of our products are designed and developed in-house, and are BARK branded. We
Valuation FY2026 figures against the last close
Where the revenue comes from as reported in the latest 10-K
Revenue by segment
- Direct to Consumer:
- Commerce:
| Segment | FY2025 | FY2024 | FY2023 |
|---|---|---|---|
| Direct to Consumer: | $324.9M | $415.8M | $436.4M |
| Commerce: | $69.9M | $68.3M | $53.7M |
As the company reported it, from the “REVENUE FROM CONTRACTS WITH CUSTOMERS - Schedule of Disaggregated Revenue (Details)” note of its latest 10-K. Every figure here has been checked against the total revenue the same filing reported. Segments are the filer's own reporting structure, which is a decision about how it runs itself rather than a standard taxonomy: two companies in the same industry routinely divide themselves along different lines, so these are worth reading down a single company rather than across two. Slices under 1% are folded into “Other”.
Annual financial statements
Income statement
| Fiscal year | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | $394.8M | $484.2M | $490.2M | $535.3M | $507.4M | $378.6M | $224.3M | — |
| Cost of revenue | — | $153.0M | $182.2M | $188.0M | $227.2M | $225.3M | $152.7M | $88.9M | — |
| Gross profit | — | $241.9M | $302.0M | $302.2M | $308.1M | $282.1M | $225.9M | $135.4M | — |
| SG&A | — | $222.8M | $253.4M | $268.4M | $303.1M | $301.9M | $179.5M | $115.9M | — |
| Total operating expenses | — | $282.1M | $337.1M | $347.7M | $371.9M | $376.3M | $246.5M | $162.0M | — |
| Operating income | — | -$40.2M | -$35.1M | -$45.5M | -$63.8M | -$94.2M | -$20.6M | -$26.6M | — |
| Interest expense | — | $1.9M | $2.8M | $4.4M | $5.4M | $5.5M | $10.9M | $5.4M | — |
| Pre-tax income | — | -$39.0M | -$32.9M | -$37.0M | -$61.5M | -$68.3M | -$31.4M | -$31.4M | — |
| Income tax | — | $0 | $0 | $0 | $0 | $0 | $0 | $0 | — |
| Net income | — | -$39.0M | -$32.9M | -$37.0M | -$61.5M | -$68.3M | -$31.4M | -$31.4M | — |
| EPS, basic | — | -4.57 | -3.77 | -4.18 | -0.35 | -0.44 | -0.68 | -0.70 | — |
| EPS, diluted | — | -4.57 | -3.77 | -4.18 | -0.35 | -0.44 | -0.68 | -0.70 | — |
| Shares, diluted (wtd. avg.) | — | 8.5M | 8.7M | 8.9M | 176.7M | 156.2M | 46.3M | 45.1M | — |
Balance sheet
| Fiscal year | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|---|
| Cash and equivalents | — | $19.3M | $94.0M | $125.5M | $183.1M | $201.7M | $39.7M | $9.7M | $11.3M |
| Receivables | — | $12.3M | $9.5M | $7.7M | $6.6M | $9.8M | $8.9M | — | — |
| Inventory | — | $75.5M | $88.1M | $84.2M | $124.3M | $153.1M | $77.5M | — | — |
| Total current assets | — | $121.7M | $201.6M | $221.7M | $312.4M | $368.1M | $132.1M | — | — |
| Other intangibles | — | $1.6M | $5.4M | $11.9M | $4.1M | $3.8M | $2.1M | — | — |
| Total assets | — | $170.0M | $260.6M | $298.6M | $400.4M | $434.1M | $150.9M | — | — |
| Accounts payable | — | $17.1M | $20.4M | $13.7M | $34.4M | $36.8M | $50.5M | — | — |
| Short-term debt | — | $0 | $42.6M | $0 | — | — | — | — | — |
| Total current liabilities | — | $65.4M | $124.0M | $75.5M | $99.6M | $108.6M | $122.3M | — | — |
| Long-term debt | — | $0 | $0 | $39.9M | $81.2M | $76.2M | $115.7M | — | — |
| Total liabilities | — | $98.0M | $161.1M | $159.2M | $229.9M | $217.0M | $249.8M | — | — |
| Retained earnings | — | -$418.9M | -$379.8M | -$346.8M | -$309.8M | -$248.3M | -$180.0M | — | — |
| Total equity | — | $72.0M | $99.5M | $139.4M | $170.5M | $217.1M | -$159.0M | -$135.4M | -$106.0M |
Cash flow
| Fiscal year | FY2026 | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | FY2019 | FY2018 |
|---|---|---|---|---|---|---|---|---|---|
| Operating cash flow | — | -$23.2M | -$7.1M | $6.1M | $4.7M | -$172.3M | -$19.6M | -$19.7M | — |
| Depreciation and amortisation | — | $9.1M | $11.2M | $12.6M | $9.4M | $4.4M | $2.4M | $1.4M | — |
| Stock-based compensation | — | $14.4M | $12.7M | $12.9M | $14.8M | $17.9M | $6.5M | $1.8M | — |
| Capital expenditure | — | $3.4M | $6.2M | $8.8M | $21.3M | $21.2M | $4.8M | — | — |
| Investing cash flow | — | -$3.4M | -$6.2M | -$8.8M | -$21.1M | -$21.2M | -$4.8M | -$4.7M | — |
| Financing cash flow | — | -$45.7M | -$19.9M | -$49.6M | -$2.1M | $355.5M | $54.5M | $22.7M | — |
| Buybacks | — | $1.8M | $18.5M | $6.2M | $0 | $0 | $9.0K | $0 | — |
Figures as tagged in each year's own filing, in US dollars. A year restated by a later filing shows the restated figure. Capital expenditure, dividends and buybacks are cash out, shown positive. A line the filer does not report is not listed. Latest from accession 0001628280-26-050635.
Plot the figures US dollars
- Revenue
- Gross profit
- Net income
| Fiscal year | FY2018 | FY2019 | FY2020 | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | FY2026 |
|---|---|---|---|---|---|---|---|---|---|
| Revenue | — | $224.3M | $378.6M | $507.4M | $535.3M | $490.2M | $484.2M | $394.8M | — |
| Gross profit | — | $135.4M | $225.9M | $282.1M | $308.1M | $302.2M | $302.0M | $241.9M | — |
| Net income | — | -$31.4M | -$31.4M | -$68.3M | -$61.5M | -$37.0M | -$32.9M | -$39.0M | — |
Recent filings and events
- Officer or director change Someone at the top arrived or left. The item covers everything from a board retirement to a chief executive being removed, and only the filing itself says which. Item 5.02
- Results announced The quarterly or annual earnings release. Arrives four times a year from almost every company here. Item 2.02
- Officer or director change Item 5.02
- Annual report filed A new 10-K. The figures and the business description on this site come from it. Form 10-K
- Other event The catch-all. The company chose to disclose something that fits no other item, so the content is whatever it says it is. Item 8.01
- Officer or director change Item 5.02
- Shareholder rights changed The terms attaching to the shares themselves have changed. Item 3.03
- Charter or fiscal year changed A change to the company's governing documents, or to when its year ends. Item 5.03
- Officer or director change Item 5.02
- Shareholder vote The results of the annual meeting or a special vote. Item 5.07
- Regulation FD disclosure Something the company told the market and had to tell everyone at once - usually a slide deck or a press release. Item 7.01
- Other event Item 8.01
Item numbers are Form 8-K's own, and a filing date is up to four business days after the thing it reports. The same feed across the whole market.
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